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AFRISEARCH recrute MARKETING MANAGER
Description du poste / Fonctions / Attributions :
1. Position purpose
Maximise middle & long term profitability and market share of BCS products in West & Central Africa ( 21 countries ) in line with the BCS Africa strategy
Manage a team of experts Food Chain Manager , Farmers Centricity Manager , Crop managers , communication
Enure the Optimization of product portfolio and successful launches of the new projects
Innovation rate and KPI’s (TO, IGM, OPEX and market share)
Ensure successful product defense strategies
Ensure sustainability of 2014-2020 strategic review and balance short term results with long terms requirements.
2. Major tasks and responsibilities of position
Conduct appropriate studies for WCA markets in the main crop segments : Cocoa , cotton , rice , corn ,oil Palm , vegies and tropical fruits
Collection, control & follow up of market data for in core countries (Ghana , Côte d’Ivoire , Nigeria )
Follow up market tendencies and prices, by visiting clients and distributors throughout the countries, organizing studies and surveys
Anticipate trends for WCA Group of countries
Analyze target needs, competitors’ strategy, our own performance and market opportunities to launch new products.
Build a marketing & development strategy for the main segments
Conceive and update mid & long-term strategic marketing & development plan for WCA country group together with the other management committee members
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