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BRITISH AMERICAN TOBACCO
recruits
TRADE MARKETING REPRESENTATIVE – DALOA
Job number: 5365BR
Job title: Trade marketing Representative - Daloa
Location/City: Abidjan
Appointment type: Permanent
Job purpose and key deliverables
Life of a BAT TMR:
The jobholder is a member of the Trade Marketing & Distribution department, which is responsible for the development and implementation of the route to market strategy. This includes the management of product availability, visibility, volume, margin, quality and customer pricing.
Daily you will be involved in the identification of new opportunities and the initiation, development and deployment of trade programmes because the trade group is essentially commercially driven and customer led
Key Accountabilities
Business:
Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan/Cycle instructions
Negotiate retail touchpoints (i.e. positioning, visibility, investment) based on communication strategy following guidelines set by the TM&D Manager
Develop and adhere to a well-defined work programme and route plan as agreed with the TM&D Manager
Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g., RQI) and customer price of products are achieved for the territory
Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMP as a guide
Provide data and maintain accurate records on competitor’s moves and sales and distribution performance in order to guarantee that TM&D Manager & Market Manager are fully informed at all times
Manage all assigned funds, materials and equipment in a secure and efficient manner in order to maximise the use of organisation assets
Monitor brand’s performance in the outlets (BAT’s, Competitors’ & Others’)
Gather/ provide ideas on how to develop retail touchpoints Identify and seek advantage for the business in new situation Challenge the status quo.
People:
Consistently communicate the marketing objectives throughout the distributor team to ensure proper alignment and line of sight with overall objectives
Support DSS representatives to achieve high performance by establishing a constructive feedback process
Train customers if necessary, providing required materials and instructions
Develop close working relationships with others TMRs, the Distributor’s team & all trade partners
Essential requirements
Basic first degree from a reputable university in anyfield
1-3 years experience in trade and functional knowledge & skills in trade marketing, customer engagement brand and trade programmes deployment
Good Managerial & Interpersonal Skills
Knowledge in developing and maintaining relationships with clients, external suppliers and commercial partners
Good Selling Negotiation and influencing skills
Desirable requirements
Basic understanding of Sales volume, Market share and Brand portfolio financials (e.g., P&L, margin)
Working at BAT
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
Employing company: British American Tobacco Nigeria (BATN)
Removal Date: 20-Oct-2014
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